The subject of my paper will be mobile (digital) TV and how this will or is able to increase and vitalize (instant) communication. The subsequent question is how advertisement is treated in regular digital TV and how this can be incorporated in mobile TV.
The phenomenon is (mobile) digital TV. KPN is taking over this wireless cable company Digitenne(KPN) to implement this technology into mobile phones. (mobile tv).
The combination of TV, internet, video applications on your mobile phone could lead to a more diverse manner of communicating. Video messaging is already emergent, photographing has become pretty standard on recent phones and old-fashioned calling has never been impopular. Uploading different kinds of data(text, pictures, video) to a website is becoming more easier every day.
To get an idea of how advertisement is treated in regular digital TV I take a look at England, where digital TV is rather succesfull(SKY). This will provide a good insight of how advertisement on a mobile couldbe handled in the future.
What about literature and theory? At first I was thinking about remediation, but that subject has been treated about 5 times too many on this university, and it's not very affiliated (off course it is in one way or another) with this course so I will abandon that one.The textual poaching theory by Henry Jenkins, I do think is appropiate to this investigation. Further and deeper literature I haven't found yet. I found some interesting websites on digital TV though, which could be insightfull.
(I also found a site from a company who is specialised in special recording techniques. With this technique you can watch a tv-show or movie from whatever angle you like. Perhaps this will someday be integrated into the mobile phone. http://www.behere.com/))
What influence will this new technology on instant messaging and sharing information? Uploading data from your phone instantly to a intermedialized weblog or something alike or even implement this technolgy in new developed games are not so far away developments. Or is this all just an old-fashioned look at television and a (forced) denial of the affordances of the internet? And what about advertising?This are the questions I like to examine.
