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May 27, 2004
Thinking the last weeks about sites and advertising and triggering people to their products I couldn't really get hold of the subject. Wondering about the determined outcome(see previous entry this day) of this participate subjects, seeing no original entrance, because we discussed it so many times in class, I sort of panicked about my paper.
With the help of someone up there, I got this email from a website I never visited and they put my attention on this mobile TV. The mobile TV in itself isn't a novelty. Ten years ago you saw sporadically, really hip people(...), with this handhelds, only able to see channel 1,2,3, in a rather poor state to. Combining mobile phones, wireless digital technology and TV is a very interesting one. One could question the expected succes, but it's filosophical implications and it's technical opportunities makes it very interesting.
The mobile TV never became a groundbreaking succes. Why? I can only wonder. The limited amount of channels? The not so astonishing screen quality? The price? Or is it just that people don't want to watch TV "on the road"? I have no idea? Why did CD-i failed and the CD-ROM and later the DVD did succeed?
KPN is not the first one I noticed: http://www.zdnet.be/supercenter.cfm?id=28809&scid=13 and http://www.zdnet.be/news.cfm?id=36480 . For the boys, Playboy TV on a little, very tiny screen: http://www.portablegear.nl/nieuws-detail.htm?NID=1689
Although a lot of people are very sceptic the phone companies, hardware(NEC, SAMSUNG) as well as software(KPN, Telfort) are seriously pushing this new application forward.
How then could this new technology be implemented in my paper? I already mentioned remediation, but I don't think I want to emphasize too much on that. How about "textual poaching", a theory I find very interesting. Digital television has the ability, like in England is already the case, to watch whatever program at a particular time that suits you best. This gives you the opportunity to determin your own tv-flow. Perhaps it will become possible to take pieces out of every program and edit your own program. Off course, this is already possible with VCR, and digitalized footage(online), but never mobile. Direct communication with images and scenes from tv. Upload a blog directly with video: a videoblog. This combined with the already existing possibility to videotape with your phone increases the vitality of communication and sharing information.
What I find interesting is how they going to treat the problem of advertising. To do this, I will have to take a close look at England. I will have to find out whether it is succesfull, how they handle advertisement et cetera.
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